Civic Lab: Commercial Corridors Challenge (RFQ# 201920-01)

Request For Qualification (DLAE Funded)
Project ID:  201920-01
All dates & times in Pacific Time

Scope of Work

The scope of work is described below. The selected consultant or consulting team will be expected to perform all technical and other analyses necessary to complete the scope of work. The consultant will receive general direction from the SACOG Project Manager. Tasks and deliverables will include the following:

1. Statements of Qualifications Instructions

Statements of Qualifications (“SOQs”) should be submitted for the challenges identified below. Consultant may submit qualifications for one or more specific challenges or for all challenges. The number of qualifications submitted will not affect Consultant’s chance for pre-qualification. The final scope of work will be negotiated with the Participating Agency and the selected consultant as part of the Participating Agency Sub-Agreement. SACOG is not obligated to contract with a Consultant for all of the tasks or task elements.

This is an open call for solutions. As experts in your respective fields, your solution may be able to address that challenge in a way not considered by the teams. If you feel your solution meets a challenge not identified we encourage vendors to submit qualifications for that challenge. If you have a general solution, we encourage vendors to submit qualifications for all challenges. The Questionnaire will ask if you plan to submit qualifications for all challenges, otherwise you can identify which specific challenges you are submitting qualifications for. SACOG invites qualifications for solutions meeting the 12 challenge statements described below.

2. Challenge #1 - Placerville: Broadway Corridor

About: Broadway is one of the three major business districts in Placerville. Dotted with strip centers, the local community enjoys available parking with a mix of local and national retailers and services. Located on Highway 50, Broadway also has easy highway access and visibility.

Challenge: Underutilized commercial and residential properties on Broadway from Main Street to Schnell in Placerville fail to maximize either their retail potential or provide relevant housing options within our commercial core where downtown Placerville is thriving. Property owners aren’t technically or financially poised to deal with the changing retail and housing landscape, and the City of Placerville doesn’t have the resources or incentives in place to facilitate a transition to higher and better uses.

Transform an outdated, auto-dependent commercial strip corridor into a vibrant, walkable community that encompasses creative live/work options in an enhanced sense of place.

Potential Projects:

  • Professional services to develop a feasibility study for specific underutilized sites including a financial analysis of improvements including identification of financial tools and lending options
  • ROI analysis
  • Conceptual drawings for targeted properties to help owners envision possibilities
  • Creation of a cohesive streetscape plan for the corridor

3. Challenge #2 - Loomis: Taylor Road Corridor

About: The Town of Loomis Downtown Commercial Corridor includes all of Taylor Road (north to south within the Town limits), the areas east and west of Sierra College Boulevard, and the Commercial area west of Interstate 80, along Horseshoe Bar Road to its connection with Taylor Road. The corridor has a new vibrancy with updated streetscape, several businesses that are coming up, and forward thinking leadership. The Town has made a number of recent changes to relax ordinances to spur businesses.

Challenge: Preserving the small-town character and historic structures such as the High Hand and Blue Goose fruit packing sheds which sit between Taylor Road (a segment of historic Highway 40) and the Union Pacific Railroad tracks in Loomis is a priority but there’s a lack of cohesive plan to revitalize downtown.

Vision: An outreach program with business owners, property owners, and the community that will lead into a full economic development Master Plan.

Potential Projects:

  • How to work with other jurisdictions that are our choke points
  • Identify assistance for property property/business owners including capital investments and grants
  • Workshops with the community, Town Council, and Planning Commission on housing that could include RHNA, housing bills, and carrot vs. stick approaches

4. Challenge #3 - Isleton: Main Street

About: Isleton is one of the oldest historical towns nestled along the beautiful Sacramento River Delta where fishing, camping, historic tours, farming, wine tasting, and bike riding is prevalent.

Challenge: The historic nature of the corridor means many of the buildings need a lot of love, façade improvements and renovations that prove to be financial barriers to new investors. Vacant storefronts and absentee ownership has led to portions of Main Street looking tired and in need of reactivation— Main Street needs to look like an attractive investment to accelerate infill of these properties. Sidewalks and streets need repair, and the corridor could use more pedestrian amenities like trees, benches, and other landscaping to improve visitor experience.

Vision: Draw visitors into the California Delta by offering its unique historical and environmental setting and further establishing its culture and community while creating a recreational destination worth the day trip.

Potential Projects:

  • Downtown improvement program which includes corridor visualization, beautification, sidewalk activation and retail pop-up
  • Signage on Hwy 12, Hwy 160 and Interstate 5, Archway into Historical District
  • Street Trees & Planters (reduce GHG and capture storm water)
  • Façade Improvements
  • Develop plan to incentivize empty store fronts (i.e. paint, window lights, etc…)
  • Develop protocol to assign, track, disburse and prioritize projects

5. Challenge #4 - Rancho Cordova: Folsom Boulevard Corridor

About: Folsom Boulevard is the main East to West corridor through the City of Rancho Cordova. It is dominated by suburban retail and service businesses serving the northern neighborhoods of Rancho Cordova. Major businesses include WalMart, Safeway, Target and the Rancho Cordova branch of Folsom Lake College. The Boulevard has been recently upgraded and beautified by the City of Rancho Cordova to include landscaped medians, complete sidewalks, and on-street bike lanes. This corridor parallels the Regional Transit Gold Line light rail line and includes four light rail stations.

Challenge: Existing land uses, consisting of outdated strip centers, over parked big boxes, and automobile-oriented businesses, do not invite a walkable, activated atmosphere on Folsom Boulevard. Land values and market conditions do not support the long-term vision both for residential and commercial development and limited parcel sizes, fragmented ownership and lack of property owner vision/ambitions are limiting active development.

Vision: Create authentic placemaking that will transform Folsom Boulevard into a vibrant commercial corridor.

Potential Projects:

  • Placemaking that will transform Folsom Boulevard into a vibrant urban and commercial corridor
  • Construct housing opportunity on a 1-acre parcel
  • Pop-up activity center in the Mills Station shopping center – entertainment/ public activity/art focused that does not create new competition to existing businesses)
  • Branded theme for the City and Folsom Boulevard
  • An analysis of City fee reductions for infill development and work with Regional San (sewer) and County Zone 40 (water) and other service providers to negotiate reduced infill fees
  • Review development standards and establish either modified infill standards or a process to apply reduced standards to pilot projects

6. Challenge #5 - Yuba City: Bridge Street Corridor

About: The Bridge Street Corridor is a vital arterial for the public to traverse efficiently from Highway 99 to the newly improved 5th Street Bridge providing access to Marysville and beyond. There are a wide variety of retail services, eateries, and residential types that combine to create a unique neighborhood.

Challenge: The City is trying to improve mobility through one of the City’s main thoroughfares and to accommodate the increased traffic volume when the new 5th St Bridge is finished. The City is working to enhance the aesthetic character of the corridor, while improving multi-modal transit options that will incentivize infill project development along the corridor.

Vision: A vibrant multi-modal corridor providing amenities and infrastructure that will attract economic development while maintaining the scale and long established residential neighborhoods.

7. Challenge #6 - Placer County: Meadow Vista

About: Meadow Vista is a hidden gem off the I-80 corridor. Originally developed in the 1950s and ‘60s with second homes for hunters and fisherman looking for respite from summer heat, it began developing with residential subdivisions and schools in the 1980s and ‘90s. Small parcel maps (division of four or fewer properties) carved the landscape into the bedroom community that it is today. The corridor is vibrant and enlivened with people such as families at soccer games on the weekends, outdoor enthusiasts on road bikes, hiking trails, or riding horses (yes, through town!), and volunteer efforts for events like Pioneer Days annual parade, family movie nights, trick-or-treating among the business community, and holiday celebrations.

Challenge: The community speaks out about no safe places for pedestrians and bikes; library services have been cut; and there are land use limitations based on septic capacity.

Vision: To enhance existing businesses and promote new sustainable businesses that serve the local community while retaining rural character. To make it possible to
experience the corridor on foot or bike and to enhance gathering and community spaces.

Potential Projects:

  • Enhance the sense of place for Meadow Vista through small, unique, and consistent features along Placer Hills Road that would bring uniformity to the town’s image (i.e. flower beds, flags, local artwork, wayfinding signage, etc.) and generate a uniting brand for the community.
  • Host a pop-up business resource event that would bring experts in small business development to Meadow Vista for a few days.
  • Begin to identify complementary and desirable land uses, with consideration for septic capacity, rural character, and scale.
  • Create a toolkit of strategies to enhance rural commercial corridors throughout Placer County (Meadow Vista, Foresthill, Newcastle, Penryn, Alta, Sheridan).

8. Challenge #7 - Citrus Heights: Sunrise Boulevard Corridor

About: Sunrise MarketPlace (SMP) is centrally located in the heart of Citrus Heights along Sunrise Blvd. and Greenback Lane and includes Sunrise Mall. This area was the place to be in the 70s and 80s, teeming with activity during the day and a vibrant nightlife. To this day, there are strong regional collective memories rooted in the Sunrise MarketPlace. Today, the corridor is feeling its age. While its looks in some ways reflect the ravages of time, the corridor also reveals a number of private and public investments at work to transform the area into a premier destination.

Challenge: The corridor’s public infrastructure in the medians is in need of a major face lift. We have many vacant office and building spaces ripe for innovative new uses to come in and inject energy and excitement into the corridor. The corridor is difficult to navigate as a pedestrian/bicyclist or transit rider due to the lack of pedestrian friendly sidewalks and bike lanes on the public streets as well as within the commercial spaces. We have a 100 acre mall site, with a dis-invested ownership, businesses within that are struggling and high vacancy rates.

Vision: We see this corridor as a place with a unique regional nostalgia that can be leveraged to bring public interest back to this corridor and can be built upon to forge new relationships with current and future generations.

Potential Projects:

  • Recruit innovative business models for existing spaces (such as something like an Urban Hive type model that could pop up at the Mall)
  • Entice brew pubs/restaurants, entertainment, retail and housing markets to locate within the PBID
  • Investment in an energy efficient LED median nightscape

9. Challenge #8 - Folsom: East Bidwell Street Corridor

About: The East Bidwell Street Corridor is a value-based shopping district located within an older commercial area within the central portion of the City. The Corridor includes a number of big box stores situated on larger parcels within integrated shopping centers in the southern portion of the study area intermixed with small mom and pop businesses on smaller lots in the northern portion of the study area. The Corridor is fairly dated in appearance and is lacking in adequate transportation infrastructure to encourage transit, bicycling, and walking trips.

Challenge: The primary challenge facing the East Bidwell Street Corridor is the under utilization of developed and vacant properties. Other challenges facing the Corridor
include a lack of identity, a dated physical appearance, lack of adequate infrastructure associated with public transportation, bicycle lanes, and pedestrian connectivity.

Vision: To enhance the economic vitality and physical appearance of the Corridor by identifying and vetting two or three parcels within the study area that are best suited for mixed-use, live-work, and/or residential development.

Potential Projects:

  • Land use market analysis to evaluate the feasibility of this type of development within the Corridor
  • Review of development standards or establishment of modified infill standards
    Conceptual illustrations or visual simulations showing how the Corridor could be transformed over time to include mixed-use, live-work or residential development.

10. Challenge #9 - Elk Grove: Elk Grove- Florin Road Corridor

About: The Elk Grove Florin Road corridor is approximately one mile long and runs perpendicular to Elk Grove Boulevard, the main road through the City. Existing uses along the corridor include churches, restaurants, auto repair, schools, and offices.

Challenge: The corridor is tired and doesn’t have a unifying character or story and does not have a long-term plan. It was developed as a traditional suburban retail strip corridor in the 1960s.

Potential Projects:

  • Feasibility study of ideal uses for residents
  • Property owner engagement
  • Visual simulations for 2-3 locations along the corridor

11. Challenge #10 - Roseville: Harding Boulevard Corridor

About: Harding Boulevard is a four lane arterial that runs approximately 1/4 of a mile and is centrally located with in Roseville, near the retail hub of the City. The corridor is developed with a mix of uses including commercial, housing, retail and offices.

The corridor is not located within a specific plan area and does not have prescribed standards to help direct future development activity. In addition, the corridor
suffers from unengaged residents and property owners, limited incentives to encourage reinvestment in the corridor and declining infrastructure.

Vision: Tap into the heritage and local history while also creating an area the is uniquely authentic providing cultural opportunities unavailable in other parts of the city.

Potential Projects:

  • Establish a specific plan, area design guidelines, or a development strategy for the corridor
  • Promote development options for live/work or multi-use housing projects
  • Create a vibrant corridor with mixed-use opportunities that provides affordable housing
  • Focus on redevelopment efforts through public/private partnerships.
  • Redevelop a vacant building by creating a co-op working design/studio space that is unique to the region and will bring people to the area
  • Create opportunities for regional events and entertainment

12. Challenge #11 - The City of Sacramento: Del Paso Boulevard Corridor

About: The Del Paso Boulevard corridor was once the thriving commercial
downtown of the City of North Sacramento. Del Paso Boulevard’s decline began in 1947 with the opening of Highway 160, which allowed traffic to bypass North Sacramento.

The Boulevard suffers from an ecosystem that has grown stagnant. A perceived lack of safety and no cohesive plan or vision has led to an historic lack of investment from businesses that rely on foot traffic and apathy in the community. The corridor also faces a chicken-or-egg scenario of needing foot traffic for businesses while not having enough businesses that cater to foot traffic. Infill projects will bring fresh and unbiased sets of eyes and spirits to the corridor, catalyzing revitalization and rebuilding a
healthy economic ecosystem.

Vision: Be a walkable, safe corridor with strong businesses catering to both local neighborhoods and out-of-area consumers. The Boulevard will be a place where people live and work, with easy access to transit, bicycle paths, and other low-GHG transportation options. The community will establish and maintain a sense of place and economic diversity built upon the history of the Boulevard. Both ownership and rental housing options will be affordable to all socio-economic groups.

Potential Projects:

  • Tiny Homes on vacant sites
  • Game night event and bus or rail transportation to Golden 1 Center
  • EV rideshare station pilot
  • A storefront activation and business improvement program
  • Coffee kiosk at the vacant triangle lot on 1500 Del Paso Boulevard
  • Temporary pilot bike lane/complete street project & festival

13. Challenge #12 - The City of Sacramento: Stockton Boulevard Corridor

About: A once vibrant and booming highway connecting the City of Sacramento to the City of Stockton is now a struggling, aging commercial corridor. The lack of investment over several decades contributed to the underutilized vacant lots and dilapidated buildings, all of which contribute to the overall blight and criminal activity.

The Stockton Blvd study area between 22nd Avenue and Fruitridge road in Sacramento currently consists of vacant and underutilized blighted properties. The area lacks a sense of safety and area connectivity with the surrounding residential neighborhood including Mark Twain Elementary and West Campus High School. The built environment was created to move vehicular traffic quickly and does not sufficiently consider a mobility experience other than by car. Even with recent interest and investment, the core of our commercial corridor, located at along Stockton Blvd between Lawrence Drive and Fruitridge Rd, is still in need to attract of infill projects to develop the 11 acres of vacant land.

The area between Lawrence Drive and Fruitridge Road will be a connected, vibrant, activated, and safe complete neighborhood for residents, families, businesses and shoppers, and visitors. The existing retail establishments will be connected to the surrounding residential areas and neighborhood schools via walkable and bikeable paths that are safe, vibrant, and well lit at night. The increased connectivity and vibrancy will encourage the development of infill housing and other positive private investment to create an enhanced sense of place.

Potential Projects:

  • Pedestrian/bike path or trail connecting Stockton Blvd to adjacent neighborhoods
  • Enhanced bus stop
  • Housing visualizations
  • Multimodal mobility hub
  • Wayfinding: Art & amenities commissioned art from local artists & students; art on sidewalk or pavement; art installation or large letters that spells-out “Stockton”
  • Adaptive space & programming: Food truck events; Temporary furniture